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HERE Technologies at CES 2019 in Las Vegas

For the pavilion of the international location technology firm HERE Technologies, we developed a versatile and consistent media landscape. A range of interactive presentation tools gave brand ambassadors the perfect platform for their product pitches.
© Graeme Fordham

From on-stage presentations, to group discussions, to one on one conversations: the media landscape allowed flexible adaptation to the specific situation in visitor interaction.

© Graeme Fordham
© Graeme Fordham

Keynotes, presentations, and discussions were held on a central stage.

The Highlight Stage © Graeme Fordham
Bespoke graphics © Graeme Fordham

An overarching experience management system made all content accessible via any screen in the media landscape. Diverse formats were embedded into a bold graphic concept to guarantee a consistent overall impression with a strong brand presence. Bespoke animations illustrated complex solutions and made them easy to explain.

The scenography structured the space into clear thematic areas. The same aesthetics were repeated on the large exterior LED screen.

Thematic areas “Fleet” and “Automated Driving” © Graeme Fordham
Pavilion architecture by Jack Morton, animations in collaboration with Flora and Fauna © Graeme Fordham