For successfull business transformation it is important to discuss valid future scenarios with responsible stakeholders. 

Our scenario guides the visitor through a visionary walkthrough of the narrative “Future Retail”. We integrated customization options for each paticular demo case to be able to adapt the narrative with names, logos, colors and online web-services for specific stakeholders and industries. 

For didactical reasons it was important to us to create a strong interplay between visitors and guides. Therefore our system integrates numerous stage props, nearly all of which are digitally connected and can be used for interactive storytelling by all participants. The demo scenario can be controlled via various physical touchpoints in the room, multiple smartphone apps and body movement.

The innovation lab includes smartphones, smartwatches, transparent shop-windows, dynamic interior lighting, a sales-counter with product-personalization, and an interactive POS with wall-mounted digital displays, tracked products, and 3D customer tracking. In addition it allows for easy integration of separately developed web-based demo cases and video-based demo systems.

The retail scenario includes a wide range of use cases, starting at home in the living room, following a ROPO model (“Research online, purchase offline”) using various apps, smart devices, configurators, payment types, and analytics applications. We created a multi-channel shopping and Everywhere Commerce scenario which integrates Telekom cloud services.

The window dynamically reacts to individual customers walking through the streets with personalized media content. The product desired by the customer is reveiled, once the customers interacts with the screen by shaking the smartphone.

The transparent screen was developed in cooperation with Samsung.