It was an exciting conceptual challenge to create a multimedia sculpture which would simultaneously guide visitors in the hall to the site through its long-range impact, inform passive guests at the stands, and allow active users a playful experience of DMG Mori Seiki products. Together with the team from Montfort Werbung, we developed the concept of a 6 m tall media tower, which was realized by Satis&Fy.

The middle level of the tower is composed of 18 synchronized full-HD flat-screen monitors, thus establishing a full 360° screening (at a whopping resolution of 11,520 x 3,240 = 34 megapixels, at 60 fps). Here, the visitors to the stand can learn about the advantages of DMG Mori Seiki products. The contents in this area change dynamically depending on the decisions of the users. These animated information panels form the output of an interactive game which is played at the base of the tower.