With the company’s headquarters just a few miles away, a plot near a busy access road to Cologne Bonn Airport serves as a visual touchpoint for Deutsche Telekom. In 2010, the existing installation was redesigned by Mutabor. The creatives picked us as the preferred partner for technical design, planning and programming.

Together, we developed the interactive installation “Take-Off”. It reacts to approaching cars, triggering colourful waves of light running along the construction. Being landmark, playful intervention and classic brand display at the same time, “Take-Off” unites the CI of Deutsche Telekom with the aesthetics of the airport’s runways lying ahead.

225 individually controlled digits are evenly spread over a 25 meters long, ascending strip. A software running on a high-performance computer on site translates the tracked movement of cars into commands for the digits and initiates the animated flow of colour. Thanks to this interactive trigger, the installation is only actived when audience is in sight and otherwise remains in an energy saving idle mode. The control system runs on as little as 40 Watts.