Hausgeräte &amp; Friends

The bigger, the better
Interactive data-warehouse
Making-Of

The bigger, the better

Life-size product images for an immersive shopping experience

In close cooperation with the architectural office Schmidhuber, we created a new store concept for hausgeräte & friends in Hamburg. The heart of the innovative retail concept is the large-format media wall. The advantage of integrating the digital product portfolio at the POS can be seen in the remarkable product presentation.

BSH Brand Shop in Hamburg by Buddenhagen © Schmidhuber, Jörg Hempel

The interactive media wall is controlled via touch. In “Search Mode”, appliances are organized in product categories which can be filtered by more than 40 criteria, such as operating sound level, filling volume or water consumption.

Interactive sales assistant for choosing the product category

Products can be filtered by more than 40 search criteria

Buddenhagen attracts customers with giant video wall to enhance shopping experience — The giant video wall enhances the customer's shopping experience © Schmidhuber, Jörg Hempel

The appliances of the Bosch Siemens Haushaltsgeräte line are displayed in their original size and in high resolution with close details. This allows customers to get the latest specifications of each product and personally configure them in an instant.

Interactive data-warehouse

Transforming the retail experience through live data

Our bespoke digital system aggregates data from three different external sources to the “Powerwall”.

We supplemented the structure with an easy-to-use web interface for sales assistants to configure the displayed data and add special editorial content for the retail store.