The bigger, the better
Life-size product images for an immersive shopping experience
In close cooperation with the architectural office Schmidhuber, we created a new store concept for hausgeräte & friends in Hamburg. The heart of the innovative retail concept is the large-format media wall. The advantage of integrating the digital product portfolio at the POS can be seen in the remarkable product presentation.
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The interactive media wall is controlled via touch. In “Search Mode”, appliances are organized in product categories which can be filtered by more than 40 criteria, such as operating sound level, filling volume or water consumption.
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The appliances of the Bosch Siemens Haushaltsgeräte line are displayed in their original size and in high resolution with close details. This allows customers to get the latest specifications of each product and personally configure them in an instant.
Interactive data-warehouse
Transforming the retail experience through live data
Our bespoke digital system aggregates data from three different external sources to the “Powerwall”.
We supplemented the structure with an easy-to-use web interface for sales assistants to configure the displayed data and add special editorial content for the retail store.
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Making-Of
Behind the scenes
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Curious about our approach? Feel free to get in touch!
Mathias Wollin Partner +49 69 24 000 326 mathias.wollin@meso.design mathias.wollin@meso.design +49 69 24 000 326
MESO Digital Services GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany
Team
Nils Weger, Joakim Repomaa, Alexander Graf, Max Wolf, K. Ulrich Schneider