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© Schmidhuber, Jörg Hempel

We were responsible for the screen-design and programming of the 3 m high “Powerwall” for the hausgeräte & friends store by Buddenhagen. Our bespoke digital system merges product data from three different external databases in real-time. The interactive POS system creates an unique shopping experience by presenting more than 4,000 white goods with detailed product specifications, personal customizations and life-size images. 

  1. The bigger, the better
  2. Interactive data-warehouse
  3. Making-Of

The bigger, the better

Life-size product images for an immersive shopping experience

In close cooperation with the architectural office Schmidhuber, we created a new store concept for hausgeräte & friends in Hamburg. The heart of the innovative retail concept is the large-format media wall. The advantage of integrating the digital product portfolio at the POS can be seen in the remarkable product presentation.

BSH Brand Shop in Hamburg by Buddenhagen © Schmidhuber, Jörg Hempel

The interactive media wall is controlled via touch. In “Search Mode”, appliances are organized in product categories which can be filtered by more than 40 criteria, such as operating sound level, filling volume or water consumption.

Interactive sales assistant for choosing the product category
Products can be filtered by more than 40 search criteria

The interactive media wall is controlled via touch. In “Search Mode”, appliances are organized in product categories which can be filtered by more than 40 criteria, such as operating sound level, filling volume or water consumption.

Buddenhagen attracts customers with giant video wall to enhance shopping experience
The giant video wall enhances the customer's shopping experience © Schmidhuber, Jörg Hempel

The appliances of the Bosch Siemens Haushaltsgeräte line are displayed in their original size and in high resolution with close details. This allows customers to get the latest specifications of each product and personally configure them in an instant.

Interactive data-warehouse

Transforming the retail experience through live data

Our bespoke digital system aggregates data from three different external sources to the “Powerwall”.

We supplemented the structure with an easy-to-use web interface for sales assistants to configure the displayed data and add special editorial content for the retail store. 

Making-Of

Behind the scenes

Screenshot of the software programming with preview of the later graphical user interface.
Central media rack with playback computer for the Powerwall.

Curious about our approach? Feel free to get in touch!

Mathias Wollin Partner +49 69 24 000 326 +49 69 24 000 326

MESO Digital Services GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany

Team

Nils Weger, Joakim Repomaa, Alexander Graf, Max Wolf, K. Ulrich Schneider