With the typical MINI twinkle-of-the-eye, the car comes to life on-screen and behaves in a fun way, turning, bouncing, and presenting itself from all angles.

Visitors are motivated to play an engaging game as the car moves. By using two “aerosol” devices with unique spray characteristics visitors can personally stylize their car with different colors and shapes.

Because of its overwhelming success at several automotive A-fairs, such as International Motor Show Germany 2013, the installation was also added to the brand exhibition at BMW World, Munich.

For Beijing Motor Show 2014 we developed an update for the game with more graphical details and new functionalities.

Tilt the spray can for a playful exploration of various tricks, such as blowing wind, and multi-color effects. Point at the paint buckets to use different colors.