The interactive table was designed with Nikon’s motto for 2008 “Discover” in mind.
The colors of the table (black, white and yellow) were chosen in accordance with Nikon’s corporate identity; using images as the main style element added much to the spectrum and formed a very colorful design approach.
Six stations were implemented to access content. Two additional layers trigger a stunning visual effect which covers the whole table with huge photographs and closeups of Nikon camera details, thereby making the entire surface interactive.
The content is organized in a floating semantic net and arranged around the topics “sharpness”, “colors”, “speed” and “control”. To open one of the items the visitor simply needs to wave their hand over the table; another wave of the hand browses to the next item.
The playful effect layers consist of two networks of images that fall at irregular intervals on the table. A waving gesture over an effect layer image triggers a mask-transition and reveals the picture as a large, slowly moving table background. When the visitor leaves the table, the main topic returns to its dynamic position in the semantic net.
Curious about our approach? Feel free to get in touch!
Sebastian Oschatz Partner +49 69 24 000 321 sebastian.oschatz@meso.design sebastian.oschatz@meso.design +49 69 24 000 321
MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany
Team
Max Wolf, Jannis Kreft, Ingolf Heinsch