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© Ken Schluchtmann

For BMW we realized an explorative sculpture to demonstrate the carbon fiber elements of the new "BMW 7 Series” at the 2015 IAA (International Motor Show Germany). Designed in cooperation with yellow design. We developed a LED floor to highlight the car, and conceived an interactive terminal for a detailled look inside.  Mechanical engineering by Expotec.

The floor of the exhibit consists of LED modules showing a specially produced animation. We used a two finger gesture to reveal the carbon fiber frame in a 3d animation. 

© MESO / Constantin Urban

Curious about our approach? Feel free to get in touch!

Sebastian Oschatz Partner +49 69 24 000 321 +49 69 24 000 321

MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany


Klaus Texter, Daniel Maaz, Laurens Rinke, Valérie-Françoise Vogt, Sebastian Kujas, Theron Burger