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© Ken Schluchtmann

We realized an explorative sculpture for BMW to demonstrate the carbon fiber elements of their new “7 Series” at the 2015 IAA (International Motor Show Germany). We developed an LED floor to highlight the car and conceived an interactive terminal for a detailed look inside. Designed in cooperation with yellow design with mechanical engineering by Expotec.

The floor of the exhibit consists of LED modules showing a specially produced animation. The carbon fiber frame was revealed in a 3D animation by using a two finger gesture at the terminal.

© MESO / Constantin Urban

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MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany


Klaus Texter, Daniel Maaz, Laurens Rinke, Valérie-Françoise Vogt, Sebastian Kujas, Theron Burger, K. Ulrich Schneider