We developed software and graphics for ten electronic telescopes for BMW at the [#year?] IAA in Frankfurt. At one of the ten rotating telescopes positioned around the BMW exhibit, visitors can zoom in on the automobiles around them, as well see an additional virtual layer giving further information about the specifics of each car. Since the initial set up in Frankfurt, the “Infoscopes” have been used in various locations such Lisbon, Geneva, Moscow, Beijing, and Paris. For the 2010 Paris Motorshow we upgraded the telescopes to show the cars in 3D.
Curious about our approach? Feel free to get in touch!
Sebastian Oschatz Partner +49 69 24 000 321 sebastian.oschatz@meso.design sebastian.oschatz@meso.design +49 69 24 000 321
MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany