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© BMW

We developed an exhibit to show the lightness of the carbon fiber components of the new "BMW Vision Future Luxury” concept at the 2014 Beijing Motor Show. Designed in cooperation with yellow design.

The removable carbon fiber parts were supposed to be touched, weighted, bent by the visitors in order to communicate advantages of carbon.

© BMW
© Die Photodesigner
© Die Photodesigner

Force and motion sensors control the dynamic animations of the exhibit in real-time. 

Exhibit construction in cooperation with ExpoTec.

Force and motion sensors control the dynamic animations of the exhibit in real-time. 

Exhibit construction in cooperation with ExpoTec.

The exhibit as part of the spectacular BMW Vision Future Luxury premiere in Beijing

© Die Photodesigner

Curious about our approach? Feel free to get in touch!

Sebastian Oschatz Partner +49 69 24 000 321 +49 69 24 000 321

MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany

Team

Johannes Lemke, Johannes Scherg, Sarah Schmid, Ulrich Schneider, Paul Schengber, Klaus Texter