© BMW
We developed an exhibit to show the lightness of the carbon fiber components of the new "BMW Vision Future Luxury” concept at the 2014 Beijing Motor Show. Designed in cooperation with yellow design.
The removable carbon fiber parts were supposed to be touched, weighted, bent by the visitors in order to communicate advantages of carbon.

Force and motion sensors control the dynamic animations of the exhibit in real-time.
Exhibit construction in cooperation with ExpoTec.

The exhibit as part of the spectacular BMW Vision Future Luxury premiere in Beijing
© Die Photodesigner
Curious about our approach? Feel free to get in touch!
Sebastian Oschatz Partner +49 69 24 000 321 sebastian.oschatz@meso.design sebastian.oschatz@meso.design +49 69 24 000 321
MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany
Team
Johannes Lemke, Johannes Scherg, Sarah Schmid, K. Ulrich Schneider, Paul Schengber, Klaus Texter