Narrative driving simulator for international automotive A-fair.
With full-body kinetics, collimative display, 3d render engine, and surround-sound
We developed a narrative driving simulator for BMW i. Presented at 2013 IAA, the visitor enters a cabin and can experience the silent acceleration of electric cars in a short, interactive driving sequence. Conceptualized in cooperation with yellow design.
A hidden motor rotates the cabin back and forth, so that the visitor experiences the acceleration and braking forces.
A hidden motor rotates the cabin back and forth, so that the visitor experiences the acceleration and braking forces.
Our bespoke 3d render engine created the visual experience for the driving simulator in real-time.
Our bespoke 3d render engine created the visual experience for the driving simulator in real-time.
BMW was awarded the 2014 iF communication design award at the 2013 IAA.
Exhibit construction in cooperation with ExpoTec.
BEHIND THE SCENES
MAKING-OF
The screen is seen through a special magnifying mirror which makes the image appear in the distance just like in a real car.
In addition a computer-controlled fan blows “wind” in the face of the visitor and a four-channel sound system simulates the experience of silently gliding through a vibrant city and a beautiful landscape.
Curious about our approach? Feel free to get in touch!
Sebastian Oschatz Partner +49 69 24 000 321 sebastian.oschatz@meso.design sebastian.oschatz@meso.design +49 69 24 000 321
MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany
Team
Johannes Lemke, Valérie-Françoise Vogt, Xiaojia Yao, Friedrich Söllner, Klaus Texter, Fatih Inan