“Sharing Dreams, Sharing Value – Be Part of It” was the motto of Bayer MaterialScience (now Covestro) at the 2013 K Trade Fair in Düsseldorf. Within the scope of the master plan by Phocus Brand, MESO designed and implemented an integrated media system based on extensive user engagement. An interactive sculpture, mobile apps, and a video wall invited visitors to learn about Bayer products and innovations. Our bespoke content management system facilitated the delivery of collaboratively created information across all media.
Interactive sculpture
Rich user experience features material innovation
We used high-tech Bayer rear-projection material to build a large-scale sculpture. The unique geometry communicates the highest design standards in material science.
This signature exhibit is designed primarily for a multi-user approach.
We used high-tech Bayer rear-projection material to build a large-scale sculpture. The unique geometry communicates the highest design standards in material science.
This signature exhibit is designed primarily for a multi-user approach.
Our advanced, integrated sensing technology allows users to intuitively explore Bayer’s latest developments with touch and hand gestures.
High-performance real-time 3D graphics turn the “Dream Catcher” into an innovative brand experience.
Our advanced, integrated sensing technology allows users to intuitively explore Bayer’s latest developments with touch and hand gestures.
High-performance real-time 3D graphics turn the “Dream Catcher” into an innovative brand experience.
Integrated social media
Campaign for customer retention
Visitors were invited to send their “personal dreams” via email. The experience provided by our seamless integration generated a compellingly high conversion rate.
Visitors were invited to send their “personal dreams” via email. The experience provided by our seamless integration generated a compellingly high conversion rate.
Mobile apps & responsive website
Cross-platform 3d experience for experts and consumers
One focus was on an app as a conversational tool with which Bayer experts explained their products to clients or visitors of the trade fair.
We had the task of bringing the “Dream Bubbles” to the public as a consumer app to iPads and Android smartphones.
Another focus was the full responsiveness of the “Sharing Dreams” website which needed to run on all modern web-browsers.
The complex 3D engine is completely based on HTML/CSS and Javascript programming.
Stage shows
Power wall presentations all of a piece
On a nearby stage, moderators talked about the latest product innovations of Bayer MaterialScience.
Our media system drives interactive presentations with cutting edge graphics.
Bespoke Content Management System
Seamless workflow across Bayer’s departments
Coordinating all information distributed among the physical, mobile, and online media measures required a central content management system.
To fit Bayer’s cross-department workflow we built a bespoke CMS solution with a multi-level approval process. It also assured live updates during the running show.
Curious about our approach? Feel free to get in touch!
Max Wolf Partner +49 69 24 000 322 max.wolf@meso.design max.wolf@meso.design +49 69 24 000 322
MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany
Team
Alexander Graf, Anja Scharrelmann-Hassebrock, Ben Schiek, Constantin Urban, David Brüll, Felix Heibeck, Friedrich Söllner, Johannes Lemke, Miriam Hohmuth, Nikos Mechanezidis, Nils Weger, Philipp Lorenz, Sebastian Oschatz, Theron Burger, Timon Skerutsch, Verena Henn, Alessia Corsini, Benjamin Baum, Bogomir Engel, Claudius Coenen, Cornel Brand, Joakim Repomaa, Lukas Flory, Mathias Wollin, Moritz Stegbauer, Mulugeta Ghebremedhin, Nina Dauer, Stefan Ammon