skip to page content

We created an interactive and fully operational dashboard system for the concept car HED-7 “iFlow” by Hyundai’s European Design Center and first presented at the 2010 Geneva Motor show. We worked on all aspects of this futuristic front-end in close collaboration with their design team and sculpted a superwide multitouch multiscreen system featuring a very non-rectangular interaction design.

Touchless Touch Interface

The HED-7 “i-Flow” is a sustainability-oriented concept car by Hyundai. Its hybrid powertrain and a multitude of highly-advanced technologies by BASF are key factors of an environmentally-conscious design. The formal concept embodies “fluidic sculpture” Hyundai’s evocative new form language. The design is inspired by nature and picks up organic style elements in both the interior and exterior.

The HED-7 concept car at the 2010 Geneva Motor show © MESO
Cabin interior of the Hyundai HED-7 "iflow" © MESO Digital Interiors

The cockpit’s main interface centers around an expansive, contoured screen, which perceives touch and gestural inputs along its fascia wide-display; the main display alone is over 800 mm wide.

Even though the display only uses highly efficient LED lighting, it is still bright enough to work well in the glare of trade show lighting, due to our extensive material research and refinement of the coating processes together with the Hyundai team.

Freeform cockpit geometry

The media cockpit integrates seamlessly into the streamlined interior design.

Its double-bent geometry is enhanced by projection mapping. The three interlinked screen areas are combined to address driver and front-seat passenger alike in one holistic experience.

Closeup of the double-bent dashboard © MESO

The multi-projections are realized by six miniature video projectors, which use rear projection technology and boast a total screen width of 4,800 pixels. The distance between the projections and the projection surface is only 600 mm.

Measurement of brightness is required for both halves of the projection surface because default brightness values of two projections are not the same.

Experimental set-up for luminance measurement of the overlapping projection areas © MESO
Turnkey display rig ready for the integration into car © MESO
Setting up the multi-projection in the final dashboard © MESO

Lively cockpit graphics

We further adapted Hyundai’s design philosophy and created lively graphics and an interactive design concept.

A grid of baselines serves as layout framework for all on-screen elements.

Rendering of the menu icons © MESO
© MESO Digital Interiors GmbH

The grid playfully adapts in real-time in response to user interactions, always accommodating a dynamic rearrangement of all visual elements.

The dashboard distinctly displays all information, making it easy to use the already installed applications.

The system has a navigation system with an “ECO-Guidance System” that uses real-time traffic conditions and 3D road data to calculate the most sustainable route.

Dashboard allows flow gesture control © MESO
Control button for fast navigation through menu © MESO

In addition to the display of a driving-style profile and its energy consumption, the HED-7 shows music in a “cover flow” view. The music library can be displayed either on the large front panel or on the smaller panel on the gear lever and can be controlled by “flow” gesture or with the knob in the center console.

Rendering of the cover flow selection screen © MESO


Simulation rendering of the car interface built with our software vvvv © MESO
Turnkey display rig ready for the integration into car © MESO

Calibrations at the workshop

© MESO Digital Interiors GmbH

A single computer stored in the trunk controls the multi-projector setup

© MESO Digital Interiors GmbH

Curious about our approach? Feel free to get in touch!

Max Wolf Partner +49 69 24 000 322 +49 69 24 000 322

MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany


Alexander Graf, Jochen Leinberger, Jannis Kreft, Alexander Balzien, Andreas Brendle, Sebastian Oschatz