skip to page content

In cooperation with tisch13, MESO realized the media exhibits for KUKA’s Brand Experience showroom in Augsburg, Germany. We were responsible for technical planning, interaction design, media design, software development, and production. 

Robots taking center stage

KUKA is one of the world’s leading players in the field of automation. Industrial robots, turnkey systems, manufacturing cells, and custom solutions for the automotive industries, the energy sector, logistics or health care form the company’s portfolio. 

Since 2016, the Augsburg headquarters offer an interactive Brand Experience showcasing KUKA’s history, technology, and values. In the development process, we were responsible for interaction, graphics, sound, and motion design as well as for the software development and technical implementation.

In contrast to the otherwise light, open building, here, visitors dive into a dark space of over 400 square metres. Dampened acoustics, soft materials, and a custom sound scape create an immersive atmosphere. Seven interactive installations, accentuated by spots of light, can be explored along the exhibition parcours.

© tisch13

On entering the Brand Experience, every visitor is equipped with a small transmitter connected to a position tracking system. A punctual spotlight then interactively follows them through the exhibition space, illuminating their individual path. 

The exhibits “wake up” as soon as they are approached by a visitor and go back to stand-by mode when he or she leaves their immediate area.

© MESO / Constantin Urban
© tisch13

This principle is introduced right away in the entrance area, where the timeline wall lights up as visitors approach. Following their movement, different stages of KUKA’s brand history are highlighted while beams of orange lead the way into the main space.

Information Choreography

The exhibition’s highlight is a large installation featuring three six-axis robots. It takes up a central position and attracts visitors as the starting point of the interactive journey. There, three fine-tuned performances combining robotics, projection, sound, and graphics await. The design and construction of the installation required the perfect interplay of soft- and hardware development, matching all components to form one experience.

Set in a pile of large white cubes, two identical robots await activation via a touchscreen. Both carry L-shaped forms made up of the same cubes. By turning, panning, lifting, and uniting them, they create a tetris-like variety of geometric figures and thereby provide an ever-changing surface for projection. 

© tisch13

The precise choreography is combined with bespoke graphics, film material by KUKA, and a sound design developed in close cooperation with klingklangklong. The show comprises three sequences communicating topics such as the interplay of robots and humans or industry 4.0. 

A third robot demonstrates the level of precision achieved by state-of-the-art robots. Visitors are invited to draw or write on a touch screen. A six-axis robot then transfers the information into mid-air by following the lines with a spotlight. Captured in long-time exposure by a camera mounted below the ceiling, the motif is then turned into a light painting which visitors can send via E-Mail.

An Automated World

Four thematic stations prompt visitors to engage with automation and the KUKA brand in diverse ways, always combining technology, information, and interactive elements.

© MESO / Constantin Urban

Supported by a KUKA LBR iiwa designed for human-robot interaction, visitors can explore all the markets KUKA is operating in. Touching the tablet controls the motion of the robot. It acts as the selection tool for different topics and moves smoothly to magnify informations displayed on the larger screen beneath.

Accentuated by bright orange cables suspended from the ceiling, 3D glasses invite visitors to dive into the world of robotics. 360 degrees footage and 3D videos give an insight into the potential of KUKA’s technolgy and the production processes behind it. 

© MESO / Constantin Urban
© tisch13
© MESO / Constantin Urban

The worldwide distribution of KUKA offices and branches is treated by another station. Depending on which location is selected on a touchscreen, a globe is rotated accordingly by a KUKA LBR iiwa robot and information becomes visible via projection. 

The topic of “Orange Intelligenz” can be explored through an exhibit combining analogue and digital. Using a physical item in the shape of the KUKA logo, the display of video and text is triggered on the large touchscreen.

© MESO / Constantin Urban
© tisch13

The selfie station makes sure nobody has to leave the exhibition without a souvenir. A branded photo wall and a KUKA robot create the perfect scenery.

© tisch13

Making-of

Test set-up with cooperative KUKA LBR iiwa 7-axis robots in our office in Frankfurt. 

Test set-up with cooperative KUKA LBR iiwa 7-axis robots in our office in Frankfurt. 

Evaluating the light painting system in the park in front of our office. 

Demonstration of the 3d movie with VR glasses.  © MESO
Assembling the test set-up with LED stripes for the History Wall exhibit. © MESO
Sleeping robots at the contrustion site waiting for us to wake them. 

We devised the set-up and assebly of exhibits on sight in Augsburg, followed by thorough testing.

Especially the movement of the robots and fine-tuning of the projection mapping had to be rehearsed until perfection. 

Curious about our approach? Feel free to get in touch!

Max Wolf Partner +49 69 24 000 322 +49 69 24 000 322

MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany

Team

Christian Hergarten, Daniel Maaz, Nikos Mechanezidis, Nils Weger, Ben Schiek, Thomas Eichhorn, Woeishi Lean, Sebastian Kujas, Timon Skerutsch, Sarah Schmid, Janna-Sophie Gaede, Johannes Lemke, Philipp Lorenz, Alexander Teczar, Sebastian Oschatz