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© Interbrand Zintzmeyer & Lux

Realtime club visuals

For MINI, we designed and developed an interactive LED wall, a black mirror ball, and three terminals: a driving game, a story generator, and a MINI “Clubman” configuration terminal. The exhibits premiered at the 2007 Tokyo Motor Show and have been shown at the North American International Auto Show in Detroit and the 2008 Beijing Auto Show.

Interactive Terminals

© Interbrand Zintzmeyer & Lux

Interactive Terminals on the left side, LED wall on the right side

© Interbrand Zintzmeyer & Lux
© Interbrand Zintzmeyer & Lux
Realtime club visuals © Interbrand Zintzmeyer & Lux
Visitors were able to download their configured MINI to their mobile... © Interbrand Zintzmeyer & Lux
Rim configurator with telephone rotary dial © Interbrand Zintzmeyer & Lux

Stage It-animation each time a new silhouette was displayed

© MESO Digital Interiors / Thomas Hitthaler

Realtime club visuals

© MESO Digital Interiors / Thomas Hitthaler

DJ Andy Newcombe using the realtime visuals board

© Interbrand Zintzmeyer & Lux

Realtime club visuals

© Interbrand Zintzmeyer & Lux

People on the Versality Interactive Terminals were able to create dadaistic slogans

© MESO Digital Interiors / Thomas Hitthaler

Welcome to MINI at the Tokyo Motor Show 2006

© Interbrand Zintzmeyer & Lux

Behind the scenes

Making-of

© MESO Digital Interiors / Thomas Hitthaler
© MESO Digital Interiors / Philipp Steinweber

Secret Web page for sending text to the LED wall

© MESO Digital Interiors / Thomas Hitthaler

Curious about our approach? Feel free to get in touch!

Sebastian Oschatz Partner +49 69 24 000 321 +49 69 24 000 321

MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany

Team

Max Wolf, Jannis Kreft, Philipp Steinweber, Thomas Hitthaler, Ingolf Heinsch, Katharina Mayrhofer