Social lounge tables for international automotive fairs

Based on ideas by Meiré und Meiré, we realized the animations, software, and construction of interactive exhibits for MINI presented at the 2013 Geneva International Motorshow. The highly playful interactivion concept invites visitors to learn about MINI Connected. By touching and exploring thematic circles, information on MINI’s mobile services and apps is smartly arranged and grouped in organic animations. Presenters can engage visitors in conversations by placing specially produced MINI “topic-coasters” on the table, which intelligently reacts to the specific topics.