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© Ken Schluchtmann

After an award-winning show at the 2008 Internationale Funkausstellung Berlin (IFA), Siemens continued to work with the creative team of Franken Architektenhauser lacour and MESO to further improve and enrich the 3,000 m² Siemens presentation at the 2009 IFA.

Interactive product communication

We were contracted to deliver all of the exhibits shown in 2008 and to develop a series of additional exhibits. For the development of the 28 didactic and playful exhibits we dove deep into the world of household appliances, learning everything from the operating modes of refrigerators and washing machines, to coffee machines, and vacuum cleaners, which proved to be an amazing world of its own. All exhibits were controlled by separate computers. The software used for to control the projections, capacitive touchscreens, and computers was the multipurpose toolkit vvvv.

Floor care exhibits

A didactic and entertaining table displays the product models, technology and history behind Siemens vacuum cleaners with five interactive exhibits within one sculptural block.

The interactive interfaces illustrate the different kinds of dust and the new highly-efficient wind turbines.

© MESO Digital Interiors GmbH / Paul Scheytt

The visual highlight exhibit featured several real Siemens vacuum cleaners which were prominently mounted onto TFT monitors vacuuming their unique selling propositions.

Vacuum Cleaner Display © MESO Digital Interiors GmbH / Paul Scheytt

The “compressor exhibit” showed the highly-engineered air-flow with a slightly psychedelic 3D mirroring information graphic.

Product Selector Exhibit © MESO Digital Interiors

The “floor care expert” allowed visitors to find the right model by selecting their requirements with three easy-to-use dials.

The “Filter Explorer” visually explained the advantages of different air-filter systems by journeying through different 3D dust particles and magnifying them.

Filter Explorer Exhibit © MESO Digital Interiors
Filter Explorer Exhibit © MESO Digital Interiors

Energy Efficiency Area

The five stations of the “energy efficiency area” showed various energy efficiency improvements in different household appliances. We created a stylized wireframe view of the appliances which can be rotated. Rotating the view also reveals the technological components.

Energy Efficiency Exhibits © MESO Digital Interiors GmbH

Energy Efficiency Exhibits

© MESO Digital Interiors GmbH

Cooking Technology Exhibits

An exhibit allows visitors to explore the advantages of the Siemens “TouchSlider”, “DiscControl”, and “Koch Sensor” technologies. The original Siemens parts controlled an animated graphic on screens hidden in three stove tops.

© MESO Digital Interiors
© MESO Digital Interiors
© MESO Digital Interiors

Virtual No-Frost System Exhibit

We demonstrated Siemens “no-frost” innovations with the help of a refrigerated touchscreen. The visitors were able to melt the virtual ice on the surprisingly cold screen to reveal the hidden information underneath.

Virtual noFrost system with refridgerated touch screen © MESO Digital Interiors
Virtual noFrost system with refridgerated touch screen © MESO Digital Interiors
Virtual noFrost system with refridgerated touch screen © MESO Digital Interiors
Virtual noFrost system with refridgerated touch screen © MESO Digital Interiors

Virtual home laundry exhibit

A real shirt was fixed in a water-filled vitrine, while computer controlled air-pumps at the bottom of the exhibit pumped bubbles into the vitrine to simulate the washing program. A back-projection applied various colorful virtual stains to the shirt.

By using 16 touch sensors, the visitor could not only choose the kind of stain but also the appropriate washing program to remove the stain from the shirt.

The virtual stain removal system © MESO Digital Interiors GmbH
© MESO Digital Interiors
© MESO Digital Interiors
© MESO Digital Interiors
© MESO Digital Interiors

Virtual Dish Water Exhibit

The exhibit presented the Siemens “Zeolith” innovation, a substance which accelerates the drying process.

Virtual dish washer with selectable features © Ken Schluchtmann
© MESO Digital Interiors

The dishwasher exhibit used a similar arrangement as the virtual washing machine. Lacquered glass plates were used as a back-projection surface to show a playful animation, while real water was pumped over the tables to simulate the cleaning and drying process.

The monitor allowed presenters and visitors to select different animations by touching a button in order to learn about and explore the effectiveness of “Zeolith”.

© MESO Digital Interiors
© MESO Digital Interiors

Curious about our approach? Feel free to get in touch!

Sebastian Oschatz Partner +49 69 24 000 321 +49 69 24 000 321

MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany

Team

Max Wolf, Katharina Mayrhofer, David Brüll, Nils Weger, Paul Scheytt, Philipp Lorenz, Tobias Schinko, Matthias Zauner, Alexander Balzien, Andreas Hielscher