What opportunities do digital tools hold for doctors? And how can they be integrated into existing structures and proven workflows of practices? The dipraxis in the KVWL headquarter in Dortmund was the first showroom to give doctors and medical staff access to this complex field and lets them discover and try out solutions.
The Kassenärztlichen Vereinigung Westfalen-Lippe (KVWL) represents over 15,000 local doctors and psychotherapists. One of the organization’s goals is informing their members about new developments in digitalization and supporting them in selection and transition processes. Digital communication and management tools hold enormous potential for the – still surprisingly analog – health sector. At the same time, the market is vast, products and solutions are often complex and their integration requires changes in many established processes.
In a number of workshops with different stakeholders, we formulated usage scenarios and helped outline technical requirements. When defining the target group of dipraxis, it soon became clear that we would have to do justice to visitors with various interests, knowledge levels and backgrounds, from long-established doctors in rural areas to operators of medical specialist centers to practicing psychotherapists and – last but not least – teams of medical staff and assistants. Also, the range of topics and solutions to cover turned out to be vast and ever-evolving. All in all no job for a traditional showroom or educational exhibition.
Therefore, we based our creative work on an approach that has already been successfully pursued in previous projects: With our MUSE/OS solution featuring personal tablet computers, we were able to overlay the physical space with a theoretically unlimited digital explanation level. The system allows individual explorations as well as guided tours and concrete product demonstrations.
Based on the results of our workshops with doctors and medical staff, we developed a furnishing concept that quotes familiar elements from medical practices and combines them with fresh and unexpected design solutions. When it comes to materials, we have adhered to the hygiene standards of the clinics and used PVC floors, washable fabrics and smooth surfaces. Individual furniture, the latest media technology, cozy seating alcoves and digitally controllable light create a modern and inviting atmosphere.
A grid of individual panels cover the walls, lend structure to the surface and frame media hardware and projections. Analog content is stacked in front on semi transparent panels while infographics and headlines are placed directly on the grid. The result is a subtle information hierarchy leading visitors through the contents on display.
In the dipraxis, a wide range of topics are brought together for the first time:
- General background information on digitalization relevant for doctors and medical staff
- KVWL’s current digitalization member services and projects
- State-of-the-art software solutions by third-party-suppliers as ready-to-run demos
- An exhibition with the latest digital healthcare solutions, such as wearables, apps or devices
This variety called for different presentation and communication methods, both analog and digital.
Throughout the exhibition, labelled “pucks” in bright green indicate the availability of digital content. As soon as the visitor places the tablet on the puck, corresponding media is displayed via fast and reliable NFC-technology.
A consistent library of article formats allow for varied media integration and functionalities: from simple explanatory texts to extensive questionnaires on the tablet, to audio- and videoplayers and interactive graphics on monitors and projectors. A range of special design concepts and communication elements highlight key topics and allow for interactive learning.
Three workplaces let visitors explore curated software solutions by different providers first hand – from appointment management to remote patient visits to digital anamnesis.
In addition to the regular individual visitor flow, we integrated tools and modes for special tours, events and presentations.
The main space of the showroom can be rearranged into a small auditorium by moving the mobile desk making room for seating. A projection screen is suspendable from the ceiling for presentation media.
The showroom and its complex infrastructure can be activated or put into an erergy saving power down mode by KVWL staff via the tablet app. A special operator mode opens the relevant settings. Via custom scripts and switchable power outlets, the process is practically reduced to one button.
By combining standard hardware with custom elements, we ensured both uniqeness and cost-efficiency. The personal tablets were fitted with a 3D-printed casing and handle. As the devices come with an integrated NFC reader, we could use this technology without further adjustments. The tags were specially produced and integrated into custom 3D printed pucks and consoles.
During the implementation phase, we coordinated all steps and worked closely with our client’s in-house staff as well as external service providers. Delicate or complex technology features were installed by our own team on site. In this way, we could guarantee a flawless result and hand over a turnkey solution ready for use.
Curious about our approach? Feel free to get in touch!Christian Brauch Senior Project Manager +49 69 24 000 376 firstname.lastname@example.org email@example.com +49 69 24 000 376
MESO Digital Interiors GmbH
Gutleutstr. 96 . 60329 Frankfurt . Germany
Bettina Braun, Alessia Corsini, Susanne Heinlein, Sebastian Kujas, Daniel Maaz, Marcus Michaely, Sebastian Oschatz, Damian Richter, Ian Rodriguez, Timon Skerutsch, Marcus Schreiter, Marc Ulm, Constantin Urban